Independent research, analysis and observations on how AI systems represent organisations, destinations and experiences.https://tripicon.com/agentic/en-auhttps://tripicon.com/agentic/insights/state-of-ai-representation-in-travel/https://tripicon.com/agentic/insights/state-of-ai-representation-in-travel/A synthesis of the independent research on how AI assistants describe and recommend travel organisations — who is asking, what they are told, and where the answers come from.Sat, 15 Aug 2026 00:00:00 GMTResearch BriefResearchRepresentationRecommendationshttps://tripicon.com/agentic/insights/how-ai-assistants-choose-sources/https://tripicon.com/agentic/insights/how-ai-assistants-choose-sources/Assistants assemble travel answers from a handful of pages they trust. The published citation data shows which pages those are — and why an organisation's own website is rarely among them.Mon, 10 Aug 2026 00:00:00 GMTIndustry AnalysisRecommendationsResearchHotelshttps://tripicon.com/agentic/insights/why-recommendations-matter-more-than-rankings/https://tripicon.com/agentic/insights/why-recommendations-matter-more-than-rankings/Search rewarded visibility. Assistants reward being recommended — a different mechanism, decided by different sources, with different winners. An executive note on what changes.Sat, 01 Aug 2026 00:00:00 GMTExecutive NoteRecommendationsRepresentationhttps://tripicon.com/agentic/insights/ai-representation-governance-framework/https://tripicon.com/agentic/insights/ai-representation-governance-framework/Public-information controls stop at the website. Assistants read everything else. A five-part framework for governing the sources that shape how AI describes your organisation.Tue, 28 Jul 2026 00:00:00 GMTGovernanceGovernanceTrusthttps://tripicon.com/agentic/insights/hidden-risk-of-outdated-destination-information/https://tripicon.com/agentic/insights/hidden-risk-of-outdated-destination-information/Assistants build whole itineraries from regional guides, listings and reviews. When one fact is stale, the plan fails — and every organisation named in it shares the blame.Wed, 22 Jul 2026 00:00:00 GMTDestination IntelligenceDestinationsTrustRecommendationshttps://tripicon.com/agentic/insights/one-wrong-answer-trust-and-intent/https://tripicon.com/agentic/insights/one-wrong-answer-trust-and-intent/A peer-reviewed study measured what happens to a traveller's trust and intention to visit after a single inaccurate AI answer. The findings should change how organisations prioritise corrections.Wed, 15 Jul 2026 00:00:00 GMTResearch BriefTrustResearchRepresentation