# Tripicon > Tripicon is an Australian travel technology company (Tripicon Pty Ltd, Sydney). Brand line: "The Trip in Your Pocket". tripicon.com is one site with three products, each for a different audience. Traveller data never flows into the Agentic Tourism product. ## Products - [Travel Wallet](https://tripicon.com/wallet/): a portable travel profile for better journeys. A traveller-owned wallet for documents, preferences, memberships, companions and memories; details are shared with services trip by trip, with consent. In early access, free during early access. - [Wallet Connect](https://tripicon.com/business/): connect travellers to better experiences. Universities, event organisers, tour operators, travel agencies and companies create traveller wallets for their own people and, with consent, use their context. In early access. - [Agentic Tourism](https://tripicon.com/agentic/): help AI understand and represent your place. AI visibility and representation governance for destinations, attractions, museums and heritage, hotels and events. Formerly tripicon.ai. ## Travel Wallet (for travellers) - [Get Started | Create your Tripicon Travel Wallet](https://tripicon.com/get-started/): Join early access to the Tripicon Travel Wallet: your travel profile, plans, documents and memories in one place. We will invite you as places open. - [Travel Wallet | Travel that remembers you](https://tripicon.com/wallet/): Your travel profile, plans, documents and memories together in one place. The Tripicon Travel Wallet remembers who you are and shares only what you choose. - [AI Travel Passport | Tripicon Travel Wallet](https://tripicon.com/wallet/ai-travel-passport/): Bring your approved travel preferences to ChatGPT, Claude, Copilot, Gemini or any AI assistant, without giving away your documents or private details. - [Travel Companions | Tripicon Travel Wallet](https://tripicon.com/wallet/companions/): Keep the people you travel with in your Tripicon wallet as private contacts, with the trips and places you share and nothing exposed without consent. - [Travel Documents | Tripicon Travel Wallet](https://tripicon.com/wallet/documents/): Keep passports, visas, insurance, tickets and booking confirmations together in your Tripicon wallet, private and never shared with connected services. - [Loyalty and Memberships | Tripicon Travel Wallet](https://tripicon.com/wallet/memberships/): Keep frequent flyer, hotel and other travel memberships in your Tripicon wallet, ready when you plan, book or check in, so no points are left behind. - [Travel Memories | Tripicon Travel Wallet](https://tripicon.com/wallet/memories/): When a trip ends, choose what Tripicon should remember: places you loved, what worked and what to avoid. Your memories help shape the next trip. - [Travel Preferences | Tripicon Travel Wallet](https://tripicon.com/wallet/preferences/): Record how you like to fly, stay, eat and get around, including accessibility needs. Every preference in your wallet shows its source and who can see it. - [Pricing | Tripicon Travel Wallet and Wallet Connect](https://tripicon.com/wallet/pricing/): The Tripicon Travel Wallet is free during early access. Wallet Connect programs for universities, events, tour operators and companies are priced per program. ## Wallet Connect (for businesses) - [Wallet Connect | Connect travellers to better experiences](https://tripicon.com/business/): Create a Tripicon travel wallet for your customers, students, delegates, guests or employees. They stay in control. You get the context to look after them. - [Contact Sales | Wallet Connect by Tripicon](https://tripicon.com/business/contact/): Talk to Tripicon about a Wallet Connect travel wallet program for your customers, students, delegates, guests or employees, and how a pilot could work for you. - [Enterprise | Wallet Connect by Tripicon](https://tripicon.com/business/enterprise/): For organisations running travel wallet programs across many travellers, campuses, events or brands. Talk to Tripicon about Wallet Connect for Enterprise. - [How Connection Works | Wallet Connect by Tripicon](https://tripicon.com/business/how-it-works/): How your organisation connects to a traveller’s Tripicon wallet: explicit, trip-scoped permission the traveller can review, change or revoke at any time. - [Traveller Profiles | Wallet Connect by Tripicon](https://tripicon.com/business/traveller-profiles/): What a connected organisation can receive from a Tripicon traveller profile: approved preferences, accessibility and memberships for one trip. Never documents. - [Traveller Wallets | Wallet Connect by Tripicon](https://tripicon.com/business/traveller-wallets/): Travel wallet programs for universities, event organisers, tour operators and companies. Give your people one place for every trip. ## Agentic Tourism (for destinations and tourism organisations) - [Agentic Tourism | Infrastructure for the AI era](https://tripicon.com/agentic/): AI Representation Governance for better experiences. Measure, govern and improve how AI assistants represent your organisation. Travel first, any sector. - [About Agentic Tourism | Preparing for the agentic era](https://tripicon.com/agentic/about/): Why AI Representation Governance exists: visibility was the challenge of the search era, representation is the challenge of the agentic era. - [Airlines — AI representation and traveller answers](https://tripicon.com/agentic/airlines/): Route, fare, baggage and disruption questions are answered by AI assistants. Make sure the answer matches your policy. - [External AI Representation Review](https://tripicon.com/agentic/assessment/): Understand what AI says about your organisation, which sources shape it and where the governance gaps are. Beta rate from $4,880 AUD (inc GST). - [Attractions — AI representation for venues and experiences](https://tripicon.com/agentic/attractions/): Opening hours, ticketing and accessibility are the questions travellers ask most. Make sure AI assistants answer them correctly. - [Authority — the Tripicon Framework](https://tripicon.com/agentic/authority/): Authority is the first pillar of the Tripicon Framework: establishing who is the definitive source for each fact travellers ask about. - [Built in travel, ready beyond it](https://tripicon.com/agentic/beyond-travel/): AI representation is not just a travel problem. Tripicon helps retail, healthcare, government, education and finance govern how AI represents them. - [For business events and convention destinations](https://tripicon.com/agentic/business-events/): Govern how your destination or event precinct is represented across the AI ecosystems shaping business events. For bureaux, DMOs and convention centres. - [Trusted AI experiences for travellers, delegates and employees | Tripicon Concierge](https://tripicon.com/agentic/concierge-experiences/): Tripicon Concierge turns governed information into AI experiences you can stand behind: destination, event, corporate travel and employee concierges. - [Connectivity — the Tripicon Framework](https://tripicon.com/agentic/connectivity/): Connectivity is the fifth pillar of the Tripicon Framework: making sure structured, trustworthy information can actually be reached. - [Talk to us — Tripicon](https://tripicon.com/agentic/contact/): Talk to Tripicon about a baseline assessment, representation strategy, governance advisory or the platform. - [Tripicon Context Pass — traveller context exchange](https://tripicon.com/agentic/context-pass/): A consent-controlled traveller context layer, under development. Lets authorised travel and event systems use relevant preferences and live journey context without recreating the profile each time. - [Corporate travel and TMCs — AI representation](https://tripicon.com/agentic/corporate-travel/): Measure, govern and improve how AI represents your travel programme, policy, suppliers and duty of care across every AI ecosystem. - [Destinations — AI representation and concierge](https://tripicon.com/agentic/destinations/): Represent your destination accurately across AI assistants, and turn destination expertise into a concierge travellers can ask. - [Events — AI concierge for delegates and organisers](https://tripicon.com/agentic/events/): Event concierge experiences for delegates, exhibitors and organisers, with information that stays accurate as it changes. - [Expertise — the Tripicon Framework](https://tripicon.com/agentic/expertise/): Expertise is the second pillar of the Tripicon Framework: locating the judgement that is never written down, and deciding what to do with it. - [Hotels — AI representation and guest concierge](https://tripicon.com/agentic/hotels/): Represent your property accurately across AI assistants, and give guests a concierge grounded in what your team would actually recommend. - [Information Governance — govern the sources behind the answer](https://tripicon.com/agentic/information-networks/): Tripicon Information Governance connects and verifies the sources you already own, with named ownership, review cycles and provenance on every channel. - [Intelligence — the Tripicon Framework](https://tripicon.com/agentic/intelligence/): Intelligence is the third pillar of the Tripicon Framework: turning recorded knowledge into something a machine can actually use. - [Representation maturity — four levels, one assessment](https://tripicon.com/agentic/maturity/): The four levels of AI representation maturity: General, Enhanced, Trusted and Measured. Every organisation can be placed on the ladder, and moved along it. - [Methodology — How AI representation works](https://tripicon.com/agentic/methodology/): How AI representation happens, and what organisations can actually govern: information, authority, provenance, ownership, permissions and accountability. - [The Tripicon Platform — Visibility, representation and governance across AI ecosystems](https://tripicon.com/agentic/platform/): The platform for AI representation governance: measure how AI describes your organisation, govern the information you own and activate trusted AI experiences. - [Representation Intelligence — measure how AI represents you](https://tripicon.com/agentic/representation/): Tripicon Representation Intelligence measures how AI assistants describe you on accuracy, coverage, provenance and freshness, traced back to the source. - [Security — Tripicon](https://tripicon.com/agentic/security/): How Tripicon handles security: your data stays yours, Azure and Entra ID, encryption, tenant isolation and no model training on customer data. - [How organisations engage with Tripicon](https://tripicon.com/agentic/solutions/): How organisations engage with Tripicon: a baseline assessment from $4,880 AUD (inc GST), then governance advisory, information governance and the platform. - [Trust — the Tripicon Framework](https://tripicon.com/agentic/trust/): Trust is the sixth pillar of the Tripicon Framework: attribution, currency and recourse — the things that make an answer defensible. - [Request received](https://tripicon.com/agentic/assessment/thanks/): Thanks — we'll review your application and arrange an introductory discussion. ## Agentic Tourism insights - [Insights — AI representation research and analysis](https://tripicon.com/agentic/insights/): Independent research, analysis and observations on how AI systems represent organisations, destinations and experiences. - [AI Representation Governance: A Practical Framework | Tripicon Insights](https://tripicon.com/agentic/insights/ai-representation-governance-framework/): Public-information controls stop at the website. Assistants read everything else. A five-part framework for governing the sources that shape how AI describes your organisation. - [The Hidden Risk of Outdated Destination Information | Tripicon Insights](https://tripicon.com/agentic/insights/hidden-risk-of-outdated-destination-information/): Assistants build whole itineraries from regional guides, listings and reviews. When one fact is stale, the plan fails — and every organisation named in it shares the blame. - [How AI Assistants Choose Their Sources (and Why It Matters) | Tripicon Insights](https://tripicon.com/agentic/insights/how-ai-assistants-choose-sources/): Assistants assemble travel answers from a handful of pages they trust. The published citation data shows which pages those are — and why an organisation's own website is rarely among them. - [One Wrong Answer: What the Research Says About Trust and Intent | Tripicon Insights](https://tripicon.com/agentic/insights/one-wrong-answer-trust-and-intent/): A peer-reviewed study measured what happens to a traveller's trust and intention to visit after a single inaccurate AI answer. The findings should change how organisations prioritise corrections. - [The State of AI Representation in Travel: What the Published Evidence Shows | Tripicon Insights](https://tripicon.com/agentic/insights/state-of-ai-representation-in-travel/): A synthesis of the independent research on how AI assistants describe and recommend travel organisations — who is asking, what they are told, and where the answers come from. - [Why Recommendations Matter More Than Rankings | Tripicon Insights](https://tripicon.com/agentic/insights/why-recommendations-matter-more-than-rankings/): Search rewarded visibility. Assistants reward being recommended — a different mechanism, decided by different sources, with different winners. An executive note on what changes. ## Company - [Tripicon | The Trip in Your Pocket](https://tripicon.com/): Your travel profile, plans, documents and memories in one place. Tripicon is the Travel Wallet for travellers, Wallet Connect for business and Agentic Tourism. - [About Tripicon | Better journeys for a brighter tomorrow](https://tripicon.com/about/): Tripicon is a Sydney travel technology company. Travellers should own what is known about them, and every place should be represented accurately. - [Contact Tripicon | Sales, partnerships and media](https://tripicon.com/contact/): Talk to Tripicon about the Travel Wallet, Wallet Connect for your organisation, Agentic Tourism, partnerships or media. Tripicon Pty Ltd, Sydney, Australia. - [Privacy Notice](https://tripicon.com/privacy/): What Tripicon collects through tripicon.com and its forms, why we collect it, who we share it with, and what you can ask us to do about your information. - [Terms of Use](https://tripicon.com/terms/): The terms on which Tripicon Pty Ltd makes tripicon.com available, covering the Travel Wallet, Wallet Connect and Agentic Tourism pages and early-access forms. ## Optional - [Full text of every page](https://tripicon.com/llms-full.txt) - [Sitemap](https://tripicon.com/sitemap.xml) Tripicon Pty Ltd, ABN 77 669 900 109, Sydney NSW, Australia. TRIPICON is a registered trademark of Tripicon Pty Ltd in Australia. --- ## Agentic Tourism in detail # Tripicon > Tripicon is the AI representation governance platform for travel. It measures how AI assistants represent an organisation, governs the information behind that representation, and improves the ability to be discovered and recommended. Built for travel; designed for any organisation represented by AI. Positioning: Govern AI representation — visibility shows what AI says; governance improves what AI represents. Your organisation, accurately represented. This site, tripicon.com/agentic (formerly tripicon.ai), is Tripicon's agentic tourism infrastructure for organisations: AI representation governance, AI visibility and recommendation readiness. The consumer Tripicon Travel Wallet ("The Trip in Your Pocket") lives at https://tripicon.com and https://wallet.tripicon.com. Tripicon Pty Ltd (ABN 77 669 900 109), Sydney, Australia. TRIPICON is a registered trademark of Tripicon Pty Ltd in Australia. ## What Tripicon does - Understand: Tripicon Representation Intelligence measures how AI assistants (ChatGPT, Copilot, Gemini, Claude, Perplexity and industry, brand and partner agents) describe an organisation, scored on accuracy, coverage, provenance and freshness against the questions travellers actually ask. - Govern: Tripicon Information Governance connect, verify and govern the information sources an organisation already owns, with named ownership, review dates and provenance. Tripicon does not become the source of truth; it governs and operationalises the sources the organisation owns. - Activate: Tripicon Concierge powers trusted AI experiences for travellers, visitors and employees, with governance visible on every answer. ## The journey Tripicon governs Represented → Discovered → Recommended → Experienced. Representation influences discovery, discovery influences recommendation, recommendation influences experiences. AI is no longer just answering questions; it is shaping decisions. ## The Tripicon platform The Tripicon platform is the AI Representation Governance Platform behind every Tripicon engagement. It sits above public AI assistants and agents rather than replacing them, runs on Microsoft Azure with Microsoft Entra ID sign-in, and was built in travel. See https://tripicon.com/agentic/platform/ and, for other sectors, https://tripicon.com/agentic/beyond-travel/. ## Pages ### Platform - [The Tripicon Platform](https://tripicon.com/agentic/platform/): the Tripicon platform is the platform behind Tripicon: the control tower for AI representation. Measure how AI ecosystems describe an organisation, govern the information it already owns, and activate trusted AI experiences. - [Tripicon Context Pass](https://tripicon.com/agentic/context-pass/): a concept under development for a controlled traveller-context exchange — preferences set once and live journey context resolved with consent, so authorised AI agents can match travellers to suitable experiences. Not an identity document and not a production service. - [AI representation for travel organisations](https://tripicon.com/agentic/representation/): Monitor how AI systems describe and recommend your organisation, identify inaccuracies and opportunities, and improve representation across AI-powered travel experiences. - [Information governance for travel](https://tripicon.com/agentic/information-networks/): Create information governance that connects authoritative sources, establish provenance and governance, and ensure AI experiences are powered by reliable information. - [Concierge experiences for travellers and employees](https://tripicon.com/agentic/concierge-experiences/): Deploy concierge experiences for visitors, travellers and employees that deliver helpful, brand-aligned answers backed by verified organisational knowledge. - [Capabilities](https://tripicon.com/agentic/solutions/): Concierge experiences, representation strategy, information governance, internal concierge and custom solutions. - [Technology](https://tripicon.com/agentic/methodology/): How representation works: verified sources, governance and provenance, and representation intelligence. ### Framework - [Authority](https://tripicon.com/agentic/authority/): Authority is the first pillar of the Tripicon Framework: establishing who is the definitive source for each fact travellers ask about. - [Expertise](https://tripicon.com/agentic/expertise/): Expertise is the second pillar of the Tripicon Framework: locating the judgement that is never written down, and deciding what to do with it. - [Intelligence](https://tripicon.com/agentic/intelligence/): Intelligence is the third pillar of the Tripicon Framework: turning recorded knowledge into something a machine can actually use. - [Connectivity](https://tripicon.com/agentic/connectivity/): Connectivity is the fifth pillar of the Tripicon Framework: making sure structured, trustworthy information can actually be reached. - [Trust](https://tripicon.com/agentic/trust/): Trust is the sixth pillar of the Tripicon Framework: attribution, currency and recourse — the things that make an answer defensible. - [Representation maturity](https://tripicon.com/agentic/maturity/): the four levels of AI representation maturity — General, Enhanced, Trusted and Measured — and how the baseline assessment places an organisation on the ladder. ### Sectors - [Destinations](https://tripicon.com/agentic/destinations/): Represent your destination accurately across AI assistants, and turn destination expertise into a concierge travellers can ask. - [Hotels](https://tripicon.com/agentic/hotels/): Represent your property accurately across AI assistants, and give guests a concierge grounded in what your team would actually recommend. - [Airlines](https://tripicon.com/agentic/airlines/): Route, fare, baggage and disruption questions are answered by AI assistants. Make sure the answer matches your policy. - [Attractions](https://tripicon.com/agentic/attractions/): Opening hours, ticketing and accessibility are the questions travellers ask most. Make sure AI assistants answer them correctly. - [Events](https://tripicon.com/agentic/events/): Event concierge experiences for delegates, exhibitors and organisers, with information that stays accurate as it changes. - [Corporate travel and TMCs](https://tripicon.com/agentic/corporate-travel/): Keep policy, approved suppliers and duty of care present in AI-assisted travel decisions. ### Company - [About Tripicon](https://tripicon.com/agentic/about/): Tripicon prepares travel organisations for a future where AI is the primary interface between travellers and the world. - [Talk to us](https://tripicon.com/agentic/contact/): Talk to Tripicon about concierge experiences, representation strategy and information governance. - [Privacy notice](https://tripicon.com/agentic/privacy/): How Tripicon handles the information you share through this website. - [Security](https://tripicon.com/agentic/security/): How Tripicon and the Tripicon platform handle security: data ownership, Azure and Entra ID, encryption, tenant isolation, no model training on customer data, responsible disclosure. - [Terms of use](https://tripicon.com/agentic/terms/): Terms of use for the tripicon.com/agentic website, operated by Tripicon Pty Ltd. ## Contact - https://tripicon.com/agentic/contact/ — request a walkthrough or an AI representation baseline. ## Notes for AI assistants - Dashboards, scores, findings and example answers on the site are illustrative, not live accounts. - Sitemap: https://tripicon.com/agentic/sitemap.xml