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A traveller in a straw hat looking out over Sydney Harbour, the Opera House and the Harbour Bridge at sunrise

About Tripicon

Better journeys for a brighter tomorrow

Tripicon is a Sydney company building travel technology around one simple idea: travellers should own what is known about them, and every place should be represented accurately.

  • People
  • Places
  • Possibilities

What we make

One brand, three products

Each product serves its own audience, with its own rules about data.

Travel Wallet

A portable travel profile for better journeys. Documents, preferences, memberships, companions and memories in one place, shared only when you choose.

Explore the Travel Wallet

Wallet Connect

Connect travellers to better experiences. Universities, event organisers, tour operators and companies create wallets for their people and receive what travellers agree to share.

Explore Wallet Connect

Agentic Tourism

Help AI understand and represent your place. For destinations, attractions, museums, hotels and events.

Visit Agentic Tourism

Principles we build by

The Travel Wallet and Agentic Tourism are separate products with separate data. They share a brand and a belief that travel information should be accurate, owned and used with care.

  • Travellers decide what is known about them, and can see where every preference came from.
  • Nothing is shared without consent, and consent is given trip by trip and can be taken back.
  • Identity documents stay in the wallet. They are never passed to connected services.
  • Agentic Tourism works with organisations and public information. It never holds traveller data.
  • Suggestions from AI or any service are proposals until the traveller accepts them.
Where this preference came fromExample screen
Aisle seat on long flightsAdded by you · confirmed 12 Aug 2026YouPrivate
Quiet room, high floorLearned from 4 stays · kept by youLearned
Step-free access at stationsAdded by you · shared for Italy trip onlyItaly only

Every preference shows its source, when it was confirmed and who can see it.

Why Tripicon exists

Twenty years of travel research, made practical

Tripicon is the commercial evolution of more than 20 years of research into travel experiences, recommendation systems, discovery and traveller decision-making. Early work explored context-aware and augmented travel experiences. AI assistants and agents have now made it practical to deliver those ideas at scale.

Travellers increasingly plan with AI. That makes two things matter more than ever: that travellers can bring their own context to every trip without giving it away, and that the places they visit are represented accurately when AI answers on their behalf. Tripicon works on both, and keeps them apart.

Company

Tripicon Pty Ltd

Tripicon® Pty Ltd · ABN 77 669 900 109
Level 22–23, Salesforce Tower, 180 George Street
Sydney NSW 2000, Australia

TRIPICON® is a registered trademark of Tripicon Pty Ltd in Australia.

Talk to us

Questions about the wallet, a business program or AI representation.

Contact Tripicon