Representation maturity

Four levels. One assessment.

Every organisation can be placed on the ladder, and moved along it. The fourth level is what makes the move provable.

AI systems analysed
  • ChatGPT
  • Microsoft Copilot
  • Google Gemini
  • Perplexity
+ Emerging AI systems

Representation maturity

Four levels. One assessment.

Every organisation can be placed on the ladder, and moved along it. The fourth level is what makes the move provable.

Level 1

General

Not controlled · measured

Whatever the model already absorbed about you. Free, uncontrolled, frequently out of date.

Level 2

Enhanced

Reachable · machine-readable

Your information made reachable and machine-readable, so answers improve without you owning the interface.

Level 3

Trusted

Governed · provenance shown

Verified sources with provenance and governance, where the answer can state who stands behind it.

Level 4

Measured

Scored every cycle

Representation intelligence across all three, so improvement is observable rather than assumed.

  • Accuracy
  • Coverage
  • Provenance
  • Freshness
TripiconRepresentation maturity › assessmentIllustrative
Current state
Level 3Trusted

Governed sources with provenance on the brand agent and concierge. Public assistants still drawing on unowned pages for 3 of 12 core questions.

Next step
Level 4Measured

Baseline all 12 questions across five ecosystems, score them every cycle, and retire the 3 unowned sources. Estimated: two cycles.

Track
  1. General
  2. Enhanced
  3. Trusted
  4. Measured

The platform

Govern what AI represents, from one platform.

Overview

12 May – 12 Jun 2026⌄Export →
Governed sources128↑ +12owned, verified, attributed
Verified provenance68%↑ +9 ptsanswers traced to an owned source
Source owners assigned41↑ +6accountable for what AI says
Representation score74↑ +3vs previous cycle
Provenance and ownership over timei
GovernedVerified provenanceOwned answersFindings open
Sources by statusi
  • Verified74
  • Owner assigned41
  • Unverified22
  • Under review12
  • Retired8
Who owns what →
9:41
Destination
SydneyNew South Wales, Australia
OverviewInsightsSourcesEntities
Governed answer
VerifiedOwner: Visitor Services
  • Accuracy81
  • Trust68
  • Provenance55
  • Completeness77
View full insights →
Governance by designBuilt for transparency, accountability and control
Provenance you can trustEvery answer traceable to a verified, owned source
Connected intelligenceMeasured across the assistants travellers actually use

Figures shown are for illustration, not a live account.

Find out which level you are on

The baseline assessment places your organisation on the ladder, scores accuracy, coverage, provenance and freshness, and shows what moves you up.