Representation maturity
Four levels. One assessment.
Every organisation can be placed on the ladder, and moved along it. The fourth level is what makes the move provable.
- ChatGPT
- Microsoft Copilot
- Google Gemini
- Perplexity
Representation maturity
Four levels. One assessment.
Every organisation can be placed on the ladder, and moved along it. The fourth level is what makes the move provable.
General
Not controlled · measuredWhatever the model already absorbed about you. Free, uncontrolled, frequently out of date.
Enhanced
Reachable · machine-readableYour information made reachable and machine-readable, so answers improve without you owning the interface.
Trusted
Governed · provenance shownVerified sources with provenance and governance, where the answer can state who stands behind it.
Measured
Scored every cycleRepresentation intelligence across all three, so improvement is observable rather than assumed.
- Accuracy
- Coverage
- Provenance
- Freshness
Governed sources with provenance on the brand agent and concierge. Public assistants still drawing on unowned pages for 3 of 12 core questions.
Baseline all 12 questions across five ecosystems, score them every cycle, and retire the 3 unowned sources. Estimated: two cycles.
- General
- Enhanced
- Trusted
- Measured
The platform
Govern what AI represents, from one platform.
Overview
Figures shown are for illustration, not a live account.
Find out which level you are on
The baseline assessment places your organisation on the ladder, scores accuracy, coverage, provenance and freshness, and shows what moves you up.

